CRM: How to decide where to invest

For the past few months, most of the ideas for this blog have come from conversations with colleagues in my close network. It’s been a great hunting ground for problems to solve and issues to tackle, but it’s time to open things up a little. A few weeks ago I asked...

Part 1 – Marketing Automation: How to prove value quickly

Part 1: Choosing the software So you’ve read up about marketing automation, you’ve convinced your senior team that it’s worth trying it out and now you need to prove its value. There’s only one problem: doing marketing automation properly requires significant...

AI do. Do you? How AI is changing marketing forever

Do you use AI? According to Adobe 72% of marketers are now using some form of artificial intelligence to improve offer personalisation. This number sounds high – perhaps a little too high – but should serve as a wake-up call to any marketers who are yet to investigate...