Marketing Automation Adoption Model™ How do you compare? There is now a huge amount of noise around marketing automation and benchmarking your progress against your competitors can be difficult. Some companies are making big claims about their capabilities, but fear...
Marketing automation: how to prove value quickly Part 1: Choosing the software So you’ve read up about marketing automation, you’ve convinced your senior team that it’s worth trying it out and now you need to prove its value. There’s only one problem: doing marketing...
Marketing automation: how to prove its value quickly Part 2: Designing, building and deploying your campaigns This is the second in a series of three articles on how to prove the value of marketing automation quickly. You can find the first here: Part 1: Choosing your...
Marketing automation: how to prove its value quickly Part 3: Analysing your results In part 1 we covered how to choose the software you need to prove value quickly and in part 2 we looked at how to design, build and deploy campaigns. This week we look at how to...
Lead scoring: Avoid getting in a pickle Lead scoring can be incredibly powerful, but without some thought it’s easy to get into a pickle. Despite the name, lead scoring can be applied to leads, customers, clients, visitors, users, subscribers…in fact, anyone who...
CRM: How to decide where to invest For the past few months, most of the ideas for this blog have come from conversations with colleagues in my close network. It’s been a great hunting ground for problems to solve and issues to tackle, but it’s time to open things up a...
