Working client-side in CRM today feels a lot like being a child in a candy store. Everything looks amazing, but you can’t eat it all. How do you select and prioritise use cases and then build them up into a full-blown CRM strategy?
Lead scoring can be incredibly powerful, but without some thought it’s easy to get into a pickle. In this article we take a look at how to get it right first time.
In part 1 we covered how to choose the software you need to prove value quickly and in part 2 we looked at how to design, build and deploy campaigns. This week we look at how to present your results.
In this series we take a look at how to prove value quickly from marketing automation. This article takes a look at how to design, build and deploy your campaigns.
