Part 3 – Marketing automation: how to prove its value quickly

Part 3: Analysing your results In part 1 we covered how to choose the software you need to prove value quickly and in part 2 we looked at how to design, build and deploy campaigns. This week we look at how to present your results. *** It’s nearly time for the big...

Part 2 – Marketing automation: how to prove its value quickly

Part 2: Designing, building and deploying your campaigns This is the second in a series of three articles on how to prove the value of marketing automation quickly. You can find the first here: Part 1: Choosing your software Now you have the tools you need, it’s time...

Email blasts not sending on time? Here are some reasons why

We recently did some work for a magazine publisher in the UK. Their marketing automation system was brand new and they had spent a huge amount on setting themselves up to deliver epic eCRM programmes over the next five years. We started work and while the eCRM...