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Here we pin our events, ideas and useful information we find
Email blasts not sending on time? Here are some reasons why
Email blasts not sending on time? Here are some reasons whyI recently did some work for a magazine publisher in the...
AI do. Do you?
AI do. Do you?Do you use AI? According to Adobe 72% of marketers are now using some form of artificial intelligence to...
CRM: How to decide where to invest
CRM: How to decide where to investFor the past few months, most of the ideas for this blog have come from...
Lead scoring: Avoid getting in a pickle
Lead scoring: Avoid getting in a pickleLead scoring can be incredibly powerful, but without some thought it’s easy to...
Marketing automation: how to prove its value quickly: Part 3
Marketing automation: how to prove its value quicklyPart 3: Analysing your results In part 1 we covered how to choose...
Marketing automation: how to prove its value quickly: Part 2
Marketing automation: how to prove its value quicklyPart 2: Designing, building and deploying your campaigns This is...
Marketing automation: how to prove value quickly: Part 1
Marketing automation: how to prove value quicklyPart 1: Choosing the software So you’ve read up about marketing...
Marketing Automation Adoption Model™
Marketing Automation Adoption Model™How do you compare? There is now a huge amount of noise around marketing...
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