AI do. Do you? Do you use AI? According to Adobe 72% of marketers are now using some form of artificial intelligence to improve offer personalisation. This number sounds high – perhaps a little too high – but should serve as a wake-up call to any marketers who are yet...
Email blasts not sending on time? Here are some reasons why I recently did some work for a magazine publisher in the UK. Their marketing automation system was brand new and they had spent a huge amount on setting themselves up to deliver epic eCRM programmes over the...
